Podcasts… The New Google

The way we use the internet is always changing. Some of these changes are visible and obvious, some not so much. For example, just 3 to 4 years ago –

  • You were most likely not telling the people you didn’t like in high school how great you are at crushing candy.
  • You were, however, pleading with the kid at the video store not to give you a late charge for that hot new DVD you forgot all about.
  • Had the taste of glue in your mouth for hours after mailing out your bills for the month.
  • Using an actual map or atlas to get you somewhere you’ve never been before.

We could go on and on all day about the things we used to do or discuss how the internet has changed the way we live our lives today in a very short period of time. I’d like to discuss how the internet has changed our lives by sharing with you something that I find myself doing more and more of lately. I am curious if you find yourself doing the same or similar things.

Those of you who read my blog already know how much of a Podcast fan I am. If you are new to my site, I’d like to welcome you and say… My name is Rick Noblett, and I am a podcast junkie.

Podcasting Google1

Since finding podcasts they have exposed me to a whole new world of knowledge, content and enjoyment. I am still amazed at how many topics and the amount of quality information that is available to buzz in to my ear buds.

I now frequently find myself using the search area of my podcast app to find information that I would have used google to search in the past. Pocket Casts 4 is my current podcast app of choice by the way.

I am in no way saying that podcasts will replace written content. Nor am I saying it is faster or more convenient to find a quick answer to something this way. But what I am saying is this… Next time you are looking for information on a topic, give it a try. I bet you will be amazed at what you find.

For a good example of this trend, next time you are looking for information on one of the topics below, check out these podcasts. Some of these are my favorite “go to” podcasters. Don’t forget…. have your note pad ready!


Blogging & Passive Income / The Smart Passive Income Podcast with Pat Flynn

Podcasting & Entrepreneurship / Entrepreneur On Fire, by John Lee Dumas

Renowned Comedian Leaves Radio for His Own PodcastThe Nick Di Paolo Podcast

Riveting Talks by Remarkable PeopleTed Talks Audio Podcast

Business in the New EconomyThe New Business Podcast by Chris Ducker

Hot Rods to Super CarsCar Cast with Adam Carolla 

Life Money & LeadershipThe Dave Ramsey Show

Pursuing A Balanced LifePursuing A Balanced Life Podcast by Cliff Ravenscraft

More Great ComedyThe Joe Rogan Podcast

Eating Healthy and LifestyleThe Food for Thought Podcast with Colleen Patrick-Goudreau

Conversations on All Things AppleThe CultCast Podcast

Becoming a Better ManMan School with Caleb Bacon

Make Money Doing What You Love From AnywhereThe Suitcase Entrepreneur,  by Natalie Sisson


If you are anything like me, nowadays you get a large amount of your content via podcasts. I won’t go as far to say all of, but I will say most of  the information that has gotten me from nothing, to where I am now within my internet businesses, has come via podcasts.

podcast for that

I am a firm believer that most unveil their best content on their podcasts, and for good reason. Listening to a podcast takes much more of a commitment from the listener then reading a tweet, blog post or status update. Knowing that, I’d say it’s a great idea to have your best content consumed here, to keep your listener engaged and wanting more. You need to take this even a step further if your producing video which, dare I say it… can’t be consumed while driving, running or biking. Even though I have a scary feeling it is these days. Because smart phones are getting better, connections are getting faster, and now they are in the hands of more and more people, I am considering installing a roll cage and wearing a helmet while I am on the road. But that’s a story for a future post. Stop reading my blog, and watch the road !


Don’t get me wrong, if you are like me and consume too many podcasts, you will run into the same information, tips, ideas and tricks over and over again. You will even hear the same person being asked the exact same questions but by a different host, on a different show. However if you happen to find yourself in this position, don’t hit the skip button just yet! I have heard some of the best, most powerful tips fall from the lips of some super smart people during simple off topic chit chat. So my advice is don’t think you know what someone’s answer is going to be to a question you have heard asked before. That just might be the nugget or ahh haa that takes you to the next level is hiding.

There is something special about the connection you quickly get from the right podcast. Some of my favorite hosts are so good at bringing their audience into their world, I feel I already know them. They have become my authority for whatever the topic may be. You know the guy, the one that owned the little hardware store in town, where Walmart is now. He always had the answer you needed when the heater went on the fritz on that freezing February night. Well stay warm my friend, his new store is right in your pocket, and he is ready to talk your ears off.

I would really love it if you put my theory into action for yourself and let me know what you think down below in the comment section. So next time you’re about to search google for something, remember… There’s a podcast for that !

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  1. says

    I agree with just about all of your recommended podcasts. Seriously, who DOESN’T listen to Pat Flynn? That guy gives way more than he gets. I would also agree that most of my knowledge about how internet entrepreneurship has come from podcasts. And, if anything, I’ve been motivated after listening to a podcast more than I ever have reading something online. Strange! Maybe it’s because I’m connecting with the speaker or something.

    Great post. Lot’s of good points.
    Paul Colaianni recently posted…We Are Taught To Be Grateful But…

  2. says

    There really is no better way to connect with your audience than with a podcast. Anyone who will keep you in their ear for 30, 40, 60 minutes at a clip is going to bond with you in a way no other medium can allow.

    It always blows me away when people tell me they listen to me every week. I’ve made deeper connections through podcasting than any other thing I’ve done online. And it’s a blast!
    Mike Brooks recently posted…Like Customers? You’ll Find This Podcast Very Pinteresting

  3. says

    Love that list Rick! Many of the same podcasts inspired me to create my own, namely Pat Flynn and John Lee Dumas. I love the thrill this journey has created.
    concerning podcasts, whenever I have a big project to do, I download all the relevant podcasts about that subject.

    • says

      Great tip Alex,

      That is an awesome way to get your information for a big project. One thing I’d love to point out that I didn’t really touch on in the post. You don’t always have to find a podcast about the is totally about the topic you are searching for. Many times I find individual episodes that are on the exact topic I am looking for, even though the podcast it’s self may be about a much more broad topic. Can you think of any searches that have went this way for you?

      Thanks for the reply, and for reading my post!

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